Blog marketing is the process of reaching a target customers through the use of a blog.
Today, a lot of business owners use a blogging platform, such as WordPress, for both their website and blog but some people even create their business from only blogging.
benefits of having a blog
Here are some of the most important benefits of having a blog for your business:
It helps drive traffic to your website by SEO
Because of their structure, blogs are search-friendly. You can enhance this by focusing each article on a specific keyword phrase and link to internal and external content.
It helps convert that traffic into sales
Blogs allows you to show off your expertise to gain trust and credibility with your market.
To support sales, write blog posts about how to use your products and show them in context to provide prospects and customers with product information they need.
Then link to your specific product pages to support the sales process.
3. Connect with your market
Through social sharing, comments and guest posts, blogs provide the basis for building a targeted community.
While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market.
This allows you to build trust and rapport, as well as get feedback and provide customer service.
In fact, HubSpot‘s research showed that blogs top other forms of social media for effectiveness.
4. It can make money beyond your product or service
You can accept advertising, promote affiliate products and get sponsors, adding additional sources of revenue to your business.