In my journey through digital marketing, I’ve learned a lot by trying different strategies and observing what works best.
In this blog post, I want to share my own insights and experiences with you.
Whether you’re just starting in digital marketing or looking for new ideas, I hope my observations can help you in your own journey.
Let’s dive into what I’ve learned and how it can help us grow in the world of digital marketing.
Content Marketing
Q. How can you identify your goal in content marketing?
Here is my framework to define the goal before starting content marketing:
1. Goals and KPIs – What do you want to achieve through content marketing?
2. Mission Statement – What is your business’s most important policy?
3. Persona and User Journey – Who are you targeting and how will your audience engage?
4. Marketing Channel – How will you distribute your content to your target audience?
5. Content Types and Frequency – What topics will you cover and how often will you deliver them?
6. Competitors – How do they acquire revenue and new customers?
7. Unique Selling Points – What makes you stand out from your competitors?
8. Keyword Research – Identify the user’s pain points via keyword tools.
Review it every day and it helps you focus.
How do you use deductive and inductive reasoning in content marketing?
In my experience, deductive reasoning works really well with SEO-friendly blog articles when targeting generic keywords for an entry-level audience.
This is because, to rank for generic keywords, the topic is determined by keyword research, and the evidence/examples follows afterward.
Inductive reasoning is better suited for more advanced audiences and acquiring backlinks.
It’s also good for any client work involving data analytics.
How do you avoid logical fallaacies?
I often see this issue on social media.
In my opinion, I suggest avoiding posts about debatable topics or topics with which you are not familiar or that are outside your area of expertise, especially on short-form content platforms.
This is unless the potential return on investment (ROI) outweighs the risk or you have sufficient data to support your statement.
It’s also good to clarify the source of your information, whether it’s your guessing, personal opinion, comments from others, references from other websites, or research data.
Why asking questions / seeking feedback are good idea in content marketing?
Listening to your audience is always a good idea if you want to ensure long-term business growth.
When we look at large corporations like Starbucks, McDonald’s, Amazon, etc., we see that they always listen to their customers and adjust their strategies to move in the right direction.
Even if a business is succeeding with new customer acquisitions, growth would become challenging as the business expands and the churn rate remains high.
Why is it important and learn from others?
To improve logical reasoning, I think it’s important to continually practice writing and enhance data analytics skills.
It’s also beneficial to learn from colleagues in the data field, UX research field, and SEO field, or from anyone at large consulting firms.
I also enjoy learning from courses from Google or any other blog articles with deeper insights such as Backlinko, Grow with Google, etc.
How do you define your goal with data?
In my experience, many businesses typically track revenue, ROI, traffic, and the number of leads (such as new customer sign-ups or email subscriptions) as primary KPIs.
Recently, more companies have also started tracking Net Promoter Score (NPS) to enhance customer satisfaction as well.
SEO
Why long-tail keywords matter?
It depends on the customer journey and how we track the conversions, but in the current marketing landscape, long-tail keywords typically generate more conversions compared to head-tail keywords.
For example, when searching for a hotel in Hawaii, I might initially use a broad term like ‘Hawaii hotel’ to gather general information. Afterwards, I would refine my search with more specific terms such as ‘book Waikiki hotel ocean view’ or ‘book Waikiki hotel honeymoon’ before making a purchase.
This indicates that long-tail keywords are more closely aligned with the purchase intentions from users compared to head-tail keyword searches.
How do you find long-tail keywords?
I would select a method based on the available marketing resources and the difficulty of the topic.
For less competitive keywords, I would simply gather keyword ideas from ahrefs.
For more competitive keywords, advanced and creative strategies are necessary to find the good keywords.
Here are some strategies for get keyword ideas:
1.Identify the head-tail keyword using the common product category term
2.Use tools like Ahrefs, SEMRush to gather keyword ideas
3.Analyze top 5 ranking web pages for your target keyword and use ahrefs or SEMRush to discover additional keywords these pages rank for.
4.Check on forum sites or SNS posts for popular products in the same category to identify common phrases used in the comments.
How do you choose long-tail keywords?
I would select keywords based on search volume, keyword difficulty (including competitors’ domain authority and the number of backlinks), and the relevance of the keywords to the business.
If it’s a localization project, I would also review the keywords and page performance from the English site.
