SEO Blog about Digital Marketing

Portfolio

The blog on heysho.com is a platform to output daily learnings and practice SEO strategies.

Articles on digital marketing, SEO, and digital tools are posted about 1 to 4 times a month, aiming to improve search rankings and increase traffic by optimizing each article for SEO.

1. Project Overview

Project Goal:
- Output daily learnings
- Deepen understanding of SEO by optimizing my own blog site
URL: https://heysho.com
Role: Everything (blog platform building by WordPress, writing, SEO)
Result: Highest monthly PV - 168,000

2. Reason for Starting the Blog

While working as an SEO manager for a company, I realized the importance of speeding up the team's trial and error process.

During this time, my desire to manage and experiment with my own site grew stronger, leading me to start the blog.

3. Achievements

In 2020, using the topic cluster method (which was not yet widely recognized), I posted articles about digital tools like Microsoft Teams and Notion, achieving top search rankings for major keywords.

As a result, monthly page views reached up to around 170,000 at times.

Here are the keywords that I ranked for with the site:

チームス（Means "Teams"） … 2nd place
チームス使い方（Means "How to use Teams"） … 1st place
Notion … 2nd place
Notion 使い方（Means "How to use Notion"） … 1st place
デジタルツール（Means "Digital tools"） … 1st place

4. Challenges

Running the blog as a personal project while being a full-time employee presented several challenges.

Adapting to Google Algorithm Changes

From late 2020, Google's algorithm changes favored corporate sites, making it difficult to gain traffic for individual's personal sites.

Lack of Resources

From late 2020, my main job became busier, reducing the opportunities to post articles.

Strong Competition

Posting articles on topics like digital marketing and SEO faced tough competition from well-resourced and authoritative sites like Hubspot, making it difficult to compete.