Profile

SEO&Digital Marketing Consultant in Tokyo, Japan

Hello, I'm Shohei, a bilingual (EN/JP) SEO Specialist and Digital Marketing Consultant with 12 years of experience working with global brands across international markets.

I specialize in advanced Python data analytics and AI automation to transform marketing challenges into data-driven growth opportunities, leveraging both my coding skills and industry insight gained from global brands and living abroad.

Technical Skills

  • Programming ... Python, HTML/CSS, JavaScript, SQL
  • Data ... pandas, Machine Learning (scikit-learn), matplotlib, Excel, Google Sheets
  • AI & Automation ... LangChain, LangGraph, Selenium, API Integration, Google Cloud Run
  • Analytics ... GA4, Google Search Console, Data Visualization & Dashboard Development (Python)
  • Tools ... Claude Code, Cursor, Git & GitHub, Google Cloud&BigQuery

Github's Portfolio

Domain Expertise

  • Digital Marketing (12 years) ... SEO, SEM, Email, Loyalty Programs, Mobile App, Affiliate, Content Marketing
  • Industries ... D2C E-commerce (Retail), Hotels, Digital Media
  • Leadership ... Team Management (4 years), Budget Planning, Vendor Management
  • Languages ... Fluent in Japanese and English (lived in USA, Australia, Singapore, etc)

Media Appearances

Highlights of Achievements & Career Milestones

  • 2012 ... Started web development career while attending TAFE SA vocational school in Australia
  • 2013 ... Joined e-commerce company in the Philippines, driving 4x revenue growth through data-driven marketing
  • 2014 ... Moved to Hawaii on H1B visa for digital agency role. Built and optimized 10+ websites, achieving #1 rankings and tripling hotel reservations
  • 2017 ... Returned to Japan to lead digital marketing and transformation at multiple global brands
  • 2023 ... Started learning Python, SQL, and data science. Analyzed 7,000+ customer feedback entries using AI APIs for strategic pricing
  • 2024 (Jan-Mar) ... Completed Le Wagon AI & Data Science Bootcamp (Python, Machine Learning)
  • 2024 (June) ... Joined global furniture retailer, reversing multi-year SEO decline to 10% YoY growth using Python automation and data analysis
  • Current Focus ... Developing Python-based AI agents to automate data analytics and marketing optimization

LinkedIn Profile

Courses & Certifications

  • Le Wagon Tokyo - AI & Data Science Bootcamp (Jan-Mar 2024) ... Python, pandas, NumPy, scikit-learn, TensorFlow, Machine Learning, Deep Learning
  • Google Data Analytics Professional Certificate (In Progress) ... SQL, R, Tableau, Data Visualization, Statistical Analysis
  • Google Project Management Certificate (Jun-Sep 2025) ... Project Management, Scrum, Agile Methodologies, Risk Management
  • TAFE SA - Web Development Course (Jun-Dec 2012) ... Vocational school in Adelaide, Australia. HTML, CSS, JavaScript, WordPress
  • Google Analytics Certifications ... Advanced Google Analytics, Google Analytics for Power Users
  • Digital Marketing ... Fundamentals of Digital Marketing (Google Digital Garage), Moz Academy SEO Course

Goals & Vision

I'm passionate about bridging the gap between data science and digital marketing through two key initiatives:

1. Marketing Automation Through Code
Building Python and AI-powered solutions to automate repetitive marketing tasks from content generation to campaign optimization freeing teams to focus on strategy and creativity.

2. Data Science Approach to Marketing
Solving marketing's biggest challenges using data science: ML for demand forecasting, statistical tests for campaign validation, and Marketing Mix Modeling to optimize channel allocation.

My vision is to help marketing teams operate like tech companies: data-driven, automated, and scalable.

Personal

  • Personality ... I get excited about new challenges and love learning something new every day. Data drives my decisions, but passion drives my work. Always curious, always digging deeper, always asking "what if we tried it this way?"
  • People I Respect ... Sam Altman, Satoshi Nakajima, Peter Levels, Brian Dean, Neil Patel, Elon Musk, Shohei Ohtani
  • Favorite Media ... Life is Beautiful (from Satoshi Nakajima), interviews with Sam Altman, Marketing School (Podcast), Backlinko (YouTube and blog), Think with Google (blog)
  • Favorite Books ... The 7 Habits of Highly Effective People, How to Win Friends and Influence People, The Courage to be Disliked
  • Favorite Quotes ... “Stay Humble”, “More Rocking, Less Talking”, “Stop complaining. Start collaborating”.
  • Strengths Finder Results: Maximizer, Input, Significance, Self-Assurance, Focus

Hobbies

  • Blogging ... Writing since 2013 with 500+ posts. Hit 200,000 monthly pageviews in 2027.
  • Dance ... Currently learning New Jack Swing. I used to breakdance for 15 years.
  • Snowboarding ... Weekend trips to Niigata, focusing on ground tricks.
  • Language Learning ... Still taking weekly English conversation classes to stay sharp.
  • Tech Exploration ... Always looking for new tools, frameworks, and AI models for fun.
  • Cafe and Morning Routine: Weekend mornings at local cafes with laptop and coffee—my favorite way to start the day.

Contact

I look forward to collaborating on exciting projects with those who are interested in digital marketing,data analysis, and AI Automation. If you have any questions, please feel free to get in touch.