Profile

Japanese SEO Specialist in Tokyo, Japan

Hello, I'm Shohei. I'm a passionate SEO specialist with 12 years of web industry experience and expertise in Python, AI, and data science.

My expertises are SEO, digital marketing, website development, and data analysis, with 12 years of experience in the web industry.

I have lived abroad for about 8 years and can communicate in English.

Skills

  • Digital Marketing (Senior Level) ... SEO&Contents Marketing, Paid Ads, Email, App, Loyalty Program, Conversion Rate Optimization
  • Data Analytics & Research (Advanced Level) ... Google Analytics, Google Search Console, Google Spreadsheet with addons/GAS, Google Locker Studio, UX Research, NPS report, Competitor Analytics
  • Website Design & Development (Intermidiate Level) ... Wireframe, Photoshop, Canva, HTML, CSS, JQuery, Bootstrap, WordPress, Kentico, etc
  • Team Management (Intermidiate Level) ... Experience with Digital Marketing Team Leader at 3 companies, Budget management, Vendor management, Hiring new resources
  • Data Science (Entry Level / on going) ...Python, SQL, Google Cloud Platform
  • English (Business Level) ...Lived outside of Japan for 8 years - USA, Australia, etc

Industries

  • D2C Sites (Brand Official Online Stores): Pet food, apparel, sports gear, heated tobacco, and more. Experience as a website and team manager in large scale international companies.
  • Hotels: Experience running a official website for Luxury hotels in Hawaii.
  • Media: Experience running a personal blog and achieved 200,000 PV / month using SEO and content marketing. Experience in content marketing for various brands' owned media.
  • Gaishikei(international) Companies in Tokyo: Experienced in dealing with global platform infrastructures, localization issues, and collaboration with other departments in international companies.

Media Appearances

Background

I started learning about website development in 2012. At that time, I was working as a sales representative in Singapore but left that job to study Web Development at a vocational school in Australia. Six months later, I started working part-time in website creation with HTML/CSS codes, gaining experience in the field.

In 2013, I joined a company in the Philippines that runs online shopping websites as an Ecommerce Manager. Initially, I managed a small shop with a monthly revenue of 400,000 yen. However, within six months, sales increased 4 times as much due to the SEO and content marketing. Through this experience, I realized the power of SEO and content marketing.

In 2014, I started working as a Web Developer and Digital Marketing Specialist at a digital agency in Hawaii. I created more than 10 websites, including famous five-star hotels, and achieved the numbers of successful marketing projects. For example, through a guest posting project, I achieved a top ranking for the keyword 'Hawaii hotel,' and with another project, I managed to triple the number of hotel reservations.

After returning to Japan in 2017, I worked as an in-house digital marketer for international companies in Tokyo. My roles included being the SEO and content team leader at one of the Fortune 500 companies, Growth Marketing Manager at a popular sports&apparel brand, D2C Manager at a leading pet food brand. Overall, I learned how to contribute to the large-scale website growth and the effective team management.

In January 2024, I joined the Python/Data Science/AI course at Le Wagon Tokyo (a programming bootcamp), and have been working on my personal projects.


LinkedIn Profile

Courses / Qualifications

  • Le Wagon Tokyo Data Science Bootcamp Course
  • TAFE SA - Web Development Course
  • Fundamentals of Digital Marketing（Google Digital Garage）
  • Advanced Google Analytics（Google Analytics Academy）
  • Google Analytics for Power Users（Google Analytics Academy）
  • Moz Academy

Other Information

  • Goals: My goal is to build trust with clients and deliver high-quality work and results.
  • Personality: I am a hard-working and passionate with my work. I'm excited about the opportunity to meet new people and expand my network in the future.
  • Favorite Marketers: Brian Dean, Neil Patel, Rand Fishkin, Eric Siu
  • Favorite Media: Marketing School (Podcast), Backlinko (YouTube and Blog), Think with Google (Blog)
  • Favorite Books: The 7 Habits of Highly Effective People, How to Win Friends and Influence People, The Courage to be Disliked
  • Favorite Words: Stop complaining. Start collaborating.
  • StrengthsFinder Results: Maximizer, Input, Significance, Self-Assurance, Focus

Hobbies

  • Blogging: Started blogging in 2013 and have posted over 500 articles. Achieved a monthly website traffic of 200,000 PV at peak.
  • Dance: I have been breakdancing for 15 years. Lately, I have been taking K-POP dance lessons.
  • Snowboarding: I often travel to Niigata and enjoy practicing ground tricks.
  • English Learning: Continuously learning through online English lessons.
  • Programming: Currently learning JavaScript and Python.
  • Staying Updated with Latest Technology and Digital Marketing: I enjoy listening to podcast and watching You-Tube to catch up with the latest trends and apply them at work.
  • Morning Activities: I like spending the morning in a cafe, working on my projects on weekends.

Contact

I'd love to hear from you, even just for a casual chat. Can't wait to learn more about your project!