Profile

Japanese SEO Specialist in Tokyo, Japan

Hello, I'm Heysho. I'm a Japanese SEO Specialist & D2C Growth Marketing Expert based in Tokyo, Japan.

My expertises are SEO, digital marketing, website development, and data analysis, with 12 years of experience in the web industry.

I have lived abroad for about 8 years and can communicate in English.

Skills

  • Digital Marketing (Senior Level) ... SEO&Contents Marketing, Paid Ads, Email, App, Loyalty Program, Conversion Rate Optimization
  • Data Analytics & Research (Advanced Level) ... Google Analytics, Google Search Console, Google Spreadsheet with addons/GAS, Google Locker Studio, UX Research, NPS report, Competitor Analytics
  • Website Design & Development (Intermidiate Level) ... Wireframe, Photoshop, Canva, HTML, CSS, JQuery, Bootstrap, WordPress, Kentico, etc
  • Team Management (Intermidiate Level) ... Experience with Digital Marketing Team Leader at 3 companies, Budget management, Vendor management, Hiring new resources
  • Data Science (Entry Level / on going) ...Python, SQL, Google Cloud Platform
  • English (Business Level) ...Lived outside of Japan for 8 years - USA, Australia, etc

Industries

  • D2C Sites (Brand Official Online Stores): Pet food, apparel, sports gear, heated tobacco, and more. Experience as a website and team manager in large scale international companies.
  • Hotels: Experience running a official website for Luxury hotels in Hawaii.
  • Media: Experience running a personal blog and achieved 200,000 PV / month using SEO and content marketing. Experience in content marketing for various brands' owned media.
  • Gaishikei(international) Companies in Tokyo: Experienced in dealing with global platform infrastructures, localization issues, and collaboration with other departments in international companies.

Media Appearances

Background

I started learning about website development in 2012. At that time, I was working as a sales representative in Singapore but left that job to study Web Development at a vocational school in Australia. Six months later, I started working part-time in website creation with HTML/CSS codes, gaining experience in the field.

In 2013, I joined a company in the Philippines that runs online shopping websites as an Ecommerce Manager. Initially, I managed a small shop with a monthly revenue of 400,000 yen. However, within six months, sales increased 4 times as much due to the SEO and content marketing. Through this experience, I realized the power of SEO and content marketing.

In 2014, I started working as a Web Developer and Digital Marketing Specialist at a digital agency in Hawaii. I created more than 10 websites, including famous five-star hotels, and achieved the numbers of successful marketing projects. For example, through a guest posting project, I achieved a top ranking for the keyword 'Hawaii hotel,' and with another project, I managed to triple the number of hotel reservations.

After returning to Japan in 2017, I worked as an in-house digital marketer for international companies in Tokyo. My roles included being the SEO and content team leader at one of the Fortune 500 companies, Growth Marketing Manager at a popular sports&apparel brand, D2C Manager at a leading pet food brand. Overall, I learned how to contribute to the large-scale website growth and the effective team management.

In January 2024, I joined the Python/Data Science/AI course at Le Wagon Tokyo (a programming bootcamp), and have been working on my personal projects.


LinkedIn Profile

Courses / Qualifications

  • Le Wagon Tokyo Data Science Bootcamp Course
  • TAFE SA - Web Development Course
  • Fundamentals of Digital Marketing（Google Digital Garage）
  • Advanced Google Analytics（Google Analytics Academy）
  • Google Analytics for Power Users（Google Analytics Academy）
  • Moz Academy

Other Information

  • Goals: My goal is to build trust with clients and deliver high-quality work and results.
  • Personality: I am a hard-working and passionate with my work. I'm excited about the opportunity to meet new people and expand my network in the future.
  • Favorite Marketers: Brian Dean, Neil Patel, Rand Fishkin, Eric Siu
  • Favorite Media: Marketing School (Podcast), Backlinko (YouTube and Blog), Think with Google (Blog)
  • Favorite Books: The 7 Habits of Highly Effective People, How to Win Friends and Influence People, The Courage to be Disliked
  • Favorite Words: Stop complaining. Start collaborating.
  • StrengthsFinder Results: Maximizer, Input, Significance, Self-Assurance, Focus

Hobbies

  • Blogging: Started blogging in 2013 and have posted over 500 articles. Achieved a monthly website traffic of 200,000 PV at peak.
  • Dance: I have been breakdancing for 15 years. Lately, I have been taking K-POP dance lessons.
  • Snowboarding: I often travel to Niigata and enjoy practicing ground tricks.
  • English Learning: Continuously learning through online English lessons.
  • Programming: Currently learning JavaScript and Python.
  • Staying Updated with Latest Technology and Digital Marketing: I enjoy listening to podcast and watching You-Tube to catch up with the latest trends and apply them at work.
  • Morning Activities: I like spending the morning in a cafe, working on my projects on weekends.

Contact

I'd love to hear from you, even just for a casual chat. Can't wait to learn more about your project!