Profile

SEO / GEO Specialist | AI, Python, Growth Marketing, Data Science

Shohei's Profile

Hi, I'm Shohei. I'm a bilingual Japanese/English SEO, GEO, and Technical Growth Marketing specialist with 14+ years of experience across global brands, e-commerce, retail, hospitality, and digital media.

I combine SEO and digital marketing expertise with hands-on technical execution, building Python tools, AI automation workflows, dashboards, and LLM-based pipelines to solve real marketing problems.

My current focus is SEO and GEO (Generative Engine Optimization): helping brands improve visibility in Google Search and AI-driven search experiences such as ChatGPT, Gemini, and AI Overviews.

DIGITAL MARKETING EXPERIENCE

  • Digital Marketing (SEO, GEO / AI Search, Paid Ads, Google Business Profile, Email, Loyalty Program, Mobile App, Affiliate)
  • Vendor & Project Managemen (Managed agency partners, freelancers, and project budgets)
  • Data-Driven Decision Making, Strategy & KPI Framework Development
  • Cross-Functional Collaboration (Product, Engineering, Global Teams)
  • D2C Marketing (E-commerce - Sports/Apparel/Pets/Furniture and Home Goods, Hospitality)

TECHNICAL SKILLS

  • Marketing Automation ... Python-based workflow automation, API integrations, custom dashboard development
  • Data Analysis ... pandas, statistical analysis, forecast automations by machine learning, MMM, SQL
  • AI & Automation ... LangChain, LangGraph, LLM API, Claude Code, Codex, Google Cloud Run
  • Analytics Platforms ... GA4, Google Search Console, BigQuery
  • Development ... Python, HTML/CSS/JavaScript, Git/GitHub, Google App Script

Github's Portfolio

Cross-Cultural & Communication

  • International Experience ... Lived and worked across 5 countries (Japan, USA, Australia, Singapore, Philippines)
  • Bilingual ... Fluent in English and Japanese
  • Global Collaboration ... Experience working with global headquarters and regional teams

Media Appearances

Highlights of Achievements & Career Milestones

Shohei's Profile
  • 2012 ... Started web development career while attending TAFE SA vocational school in Australia
  • 2013 ... Joined e-commerce company in the Philippines, driving 4x revenue growth through data-driven marketing
  • 2014 ... Moved to Hawaii on H1B visa for digital agency role. Built and optimized 10+ websites, achieving #1 rankings and tripling hotel reservations
  • 2017 ... Returned to Japan to lead digital marketing and transformation at multiple global brands


Shohei's Profile
  • 2021 ... Took first Growth Marketing Manager role at global sports brand, and achieved 18% session growth and 44% impression growth YoY
  • 2023 ... Led D2C platform at global pet food brand, driving 15% revenue growth and 40% increase in new customer acquisition. Started learning Python, SQL, and data science. Analyzed 7,000+ customer feedback entries using AI APIs for strategic pricing
  • 2024 (Jan-Mar) ... Completed Le Wagon AI & Data Science Bootcamp (Python, Machine Learning)
  • 2024 (June) ... Joined global furniture retailer as SEO Specialist. Delivered 10% YoY organic traffic growth and 40% increase in non-brand sessions. Built AI automation tools and reduced annual agency costs by 1.5M JPY / month through in-housing with Python automation
  • Current Focus ... Developing Python-based AI agents to automate data analytics and marketing optimization

LinkedIn Profile

Courses & Certifications

  • Le Wagon Tokyo - AI & Data Science Bootcamp (Jan-Mar 2024) ... Python, pandas, NumPy, scikit-learn, TensorFlow, Machine Learning, Deep Learning
  • Google Project Management Certificate (Jun-Sep 2025) ... Project Management, Scrum, Agile Methodologies, Risk Management
  • TAFE SA - Web Development Course (Jun-Dec 2012) ... Vocational school in Adelaide, Australia. HTML, CSS, JavaScript, WordPress
  • Google Analytics Certifications ... Advanced Google Analytics, Google Analytics for Power Users
  • Digital Marketing ... Fundamentals of Digital Marketing (Google Digital Garage), Moz Academy SEO Course

Goals & Vision

Shohei's Profile

I help global brands grow in the Japanese market by combining SEO, GEO, data analysis, and hands-on technical implementation.

My goal is to build practical growth systems that improve visibility, reduce manual work, and turn search data into better business decisions.

1. SEO / GEO for the AI Search Era
I focus on helping brands improve visibility not only in Google Search, but also in AI-driven search experiences such as ChatGPT, Gemini, and AI Overviews. This includes technical SEO, content optimization, search market analysis, entity optimization, and GEO (Generative Engine Optimization) strategies designed for how people discover information through AI.

2. AI Automation with Python
I use Python, APIs, and LLM workflows to automate SEO and marketing operations, including content localization, reporting, data collection, dashboard development, and quality checks. The goal is not automation for its own sake, but building systems that help marketing teams move faster, reduce repetitive work, and focus on strategy.

3. Data-Driven Growth
I use data analysis to make marketing decisions more precise and accountable. This includes Search Console and GA4 analysis, keyword and market opportunity sizing, performance dashboards, statistical validation, machine learning-based forecasting, and Marketing Mix Modeling concepts when relevant.

Personal

  • Personality ... I like learning, experimenting, and improving how things work. I’m happiest when I can dig into a problem, find a smarter path, and build something useful. Data guides my decisions, but curiosity and passion keep me moving.
  • Favorite Quotes ... "Different is better than better", "Stay Humble", "throw spaghetti at the wall and see what sticks","More Rocking, Less Talking", "Stop complaining. Start collaborating".
  • Strengths Finder Results ... Maximizer, Input, Significance, Self-Assurance, Focus

Hobbies

  • Blogging ... Writing since 2013 with 500+ posts. My personal blog reached 200,000 monthly pageviews at its peak.
  • Dance ... Currently learning New Jack Swing after around 15 years of breakdancing.
  • Singing & Ukulele ... Practicing vocals and ukulele as part of my creative routine.
  • Snowboarding ... Weekend trips to Niigata, mostly practicing ground tricks.
  • Reading & Programming ... I keep learning through books and online courses, usually around 20 books and 20+ Udemy courses a year.
  • Language Learning ... I still take weekly English conversation lessons to stay sharp.
  • Stock Investing ... I research and invest in AI and tech stocks to stay close to market trends and emerging technologies.
  • Cafe Mornings ... Weekend mornings at local cafes with a laptop and coffee are my favorite way to reset and think.

Let's Connect

If you are interested in collaborating on SEO/GEO projects, data analysis, or AI automation initiatives, I would love to hear from you. Please feel free to drop me a message with any questions or just to chat!