Digital Marketing Ultimate Guide 2020

Digital Marketing Guide

Hi, my name is Heysho.

Today, I’m gonna go over everything I know about Digital Marketing.

Here are the topics.

  • What is Digital Marketing?
  • The benefit of Digital Marketing
  • Types of Digital Marketing
  • Digital Marketing Tools
  • How to learn Digital Marketing
  • Digital Marketing Companies

I’ve been working for the digital industry for 8 years as an SEO expert, Digital Marketing Specialist, and a web developer so I could help you understand everything about digital marketing.

Let’s get started!

What is Digital Marketing?

Digital marketing is a marketing tactic with internet and digital technologies such as desktop computers, mobile phones, etc to promote products and services.

» Digital Marketing | Wikipedia

The Benefit of Digital Marketing

What I like about digital marketing is that it’s measurable, logical, and can grow the number when you do it right.

For example, when I was running a small e-commerce website for the first time, I implemented the tactics and the sales figure increased 4 times as much as before for 8 months.

All I needed to do is to learn about digital marketing on the internet, track the performance, and keep improving.

It’s been exciting and I’ve never got tired of it.

Types of Digital Marketing

There are a variety of tactics in Digital Marketing.

Here are some examples;

It’s the easiest way to gain brand visibility online.

The followings are the most popular channels for paid advertising in 2020.

  • Paid Search
  • Display Ads
  • Social Media Ads
  • Affiliate Partner

Conversion Rate Optimization (CRO)

Conversion Rate Optimization is a technique to improve the conversion rate on the website.

Conversion means purchasing a product, signing up for your email newsletter, follow the social media, etc.

Ref CONVERSION RATE OPTIMIZATION: The Definitive Guide | Backlinko

Landing Page Optimization (LPO)

Conversion Rate Optimization is a technique to optimize the landing page for your target audience.

The process is to identify the persona, user-flow, content structure, and apply some conversion rate optimization techniques.

Ref Landing Page Optimization: Best Practices, Tips, and Tools | The Daily Egg

Funnel Optimization

A marketing funnel is a customer journey until your customers buy your products.

If you are selling a complicated or expensive product, it’s important to have enough content to show during the purchase process.

The common tactics are to attract users by SEO and content marketing, and ask for e-newsletter sign up, nurture the user by sending editorial content by email, and offer them a deal in the end.

The most important thing is to find the conversion funnel which works best for your business.

Related Article Article What is Marketing Funnel? Tofu, Bofu, Mofu?

UX Research

UX Research stands for User Experience Research, it means the process to know what a customer needs and wants.

The process is to create personas and customer journeys, conduct user interviews, analyze from website data and competitors etc.

Related Article What is UX Research? Process and Case Study

User Testing

User testing is a way to identify problems with your website by interviewing your customers.

Related Article What is User/Usability Test? Process, Effect, Case Study

Google Discover Optimization

Google Discover is a relatively new source of the traffic to the website.

There are some techniques to get hit by Google Discover which you can check out from the link below.

Related Article How to Optimize for Google Discover

How to learn Digital Marketing

There are 3 ways to learn Digital Marketing.

  1. Learn by Books, online courses
  2. Learn by others(Influencers SNS, Blog, YouTube etc)
  3. Learn by running your own website

If you are a beginner, I would highly recommend starting with a digital marketing course from Google

Ref Fundamentals of digital marketing | Google Digital Grage

It’s a 40 hours course and covers every topic.

Some other sources can be found on Udemy etc for about $10 when they are on sale.

Conclusion

Thanks for reading!

If you like anything about SEO, let’s connect and do something exciting together.

Heysho

Arigato!

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