Digital Marketing Ultimate Guide 2020

Hi, my name is Heysho.

Today, I’m gonna go over everything I know about Digital Marketing.

Here are the topics.

What is Digital Marketing?
The benefit of Digital Marketing
Types of Digital Marketing
Digital Marketing Tools
How to learn Digital Marketing
Digital Marketing Companies

I’ve been working for the digital industry for 8 years as an SEO expert, Digital Marketing Specialist, and a web developer so I could help you understand everything about digital marketing.

Let’s get started!

What is Digital Marketing?

Digital marketing is a marketing tactic with internet and digital technologies such as desktop computers, mobile phones, etc to promote products and services.

» Digital Marketing | Wikipedia

The Benefit of Digital Marketing

What I like about digital marketing is that it’s measurable, logical, and can grow the number when you do it right.

For example, when I was running a small e-commerce website for the first time, I implemented the tactics and the sales figure increased 4 times as much as before for 8 months.

All I needed to do is to learn about digital marketing on the internet, track the performance, and keep improving.

It’s been exciting and I’ve never got tired of it.

Types of Digital Marketing

There are a variety of tactics in Digital Marketing.

Here are some examples;

Paid Advertising

It’s the easiest way to gain brand visibility online.

The followings are the most popular channels for paid advertising in 2020.

Paid Search
Display Ads
Social Media Ads
Affiliate Partner

Conversion Rate Optimization (CRO)

Conversion Rate Optimization is a technique to improve the conversion rate on the website.

Conversion means purchasing a product, signing up for your email newsletter, follow the social media, etc.

Ref CONVERSION RATE OPTIMIZATION: The Definitive Guide | Backlinko

Landing Page Optimization (LPO)

Conversion Rate Optimization is a technique to optimize the landing page for your target audience.

The process is to identify the persona, user-flow, content structure, and apply some conversion rate optimization techniques.

Ref Landing Page Optimization: Best Practices, Tips, and Tools | The Daily Egg

Funnel Optimization

A marketing funnel is a customer journey until your customers buy your products.

If you are selling a complicated or expensive product, it’s important to have enough content to show during the purchase process.

The common tactics are to attract users by SEO and content marketing, and ask for e-newsletter sign up, nurture the user by sending editorial content by email, and offer them a deal in the end.

The most important thing is to find the conversion funnel which works best for your business.