Hi, my name is Heysho.
Today, I’m gonna go over everything I know about Digital Marketing.
Here are the topics.
- What is Digital Marketing?
- The benefit of Digital Marketing
- Types of Digital Marketing
- Digital Marketing Tools
- How to learn Digital Marketing
- Digital Marketing Companies
I’ve been working for the digital industry for 8 years as an SEO expert, Digital Marketing Specialist, and a web developer so I could help you understand everything about digital marketing.
Let’s get started!
What is Digital Marketing?
Digital marketing is a marketing tactic with internet and digital technologies such as desktop computers, mobile phones, etc to promote products and services.
The Benefit of Digital Marketing
What I like about digital marketing is that it’s measurable, logical, and can grow the number when you do it right.
For example, when I was running a small e-commerce website for the first time, I implemented the tactics and the sales figure increased 4 times as much as before for 8 months.
All I needed to do is to learn about digital marketing on the internet, track the performance, and keep improving.
It’s been exciting and I’ve never got tired of it.
Types of Digital Marketing
There are a variety of tactics in Digital Marketing.
Here are some examples;
It’s the easiest way to gain brand visibility online.
The followings are the most popular channels for paid advertising in 2020.
- Paid Search
- Display Ads
- Social Media Ads
- Affiliate Partner
Conversion Rate Optimization (CRO)
Conversion Rate Optimization is a technique to improve the conversion rate on the website.
Conversion means purchasing a product, signing up for your email newsletter, follow the social media, etc.
Landing Page Optimization (LPO)
Conversion Rate Optimization is a technique to optimize the landing page for your target audience.
The process is to identify the persona, user-flow, content structure, and apply some conversion rate optimization techniques.
A marketing funnel is a customer journey until your customers buy your products.
If you are selling a complicated or expensive product, it’s important to have enough content to show during the purchase process.
The common tactics are to attract users by SEO and content marketing, and ask for e-newsletter sign up, nurture the user by sending editorial content by email, and offer them a deal in the end.
The most important thing is to find the conversion funnel which works best for your business.
Related Article Article What is Marketing Funnel? Tofu, Bofu, Mofu?
UX Research stands for User Experience Research, it means the process to know what a customer needs and wants.
The process is to create personas and customer journeys, conduct user interviews, analyze from website data and competitors etc.
Related Article What is UX Research? Process and Case Study
User testing is a way to identify problems with your website by interviewing your customers.
Related Article What is User/Usability Test? Process, Effect, Case Study
Google Discover Optimization
Google Discover is a relatively new source of the traffic to the website.
There are some techniques to get hit by Google Discover which you can check out from the link below.
Related Article How to Optimize for Google Discover
How to learn Digital Marketing
There are 3 ways to learn Digital Marketing.
- Learn by Books, online courses
- Learn by others(Influencers SNS, Blog, YouTube etc)
- Learn by running your own website
If you are a beginner, I would highly recommend starting with a digital marketing course from Google
It’s a 40 hours course and covers every topic.
Some other sources can be found on Udemy etc for about $10 when they are on sale.
Thanks for reading!
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