From Decline to Top Rank: Marketing a Hawaii Hotel Condo to Success

• Client: Hotel Condominium in Hawaii
• Skills Utilized: Website Development (Redesign), SEO/Content Marketing, Advertising

Overview

In 2014, I was assigned the task of redesigning the website for a small luxury hotel condominium in Hawaii, which had an average of only 10 bookings per month. Our goal was to stop the decrease trend in bookings/web traffic, and turn the trend around through strategic marketing efforts.

Challenges

• Low monthly average bookings.
• Declining web traffic.
• Lack of awareness of the hotel's unique selling points (USP).

Objectives

1. Enhance the website design and user experience.
2. Increase the monthly average bookings.
3. Rank higher in search engines for target keywords through effective SEO to drive continuous traffic.

Strategy & Implementation

1. Website Redesign: We developed the new website’s design and content, emphasizing the hotel's USPs, such as its proximity to a world-renowned golf course, its location at one of the world’s top three power spots, and its economical advantage for large group stays.
2. SEO and Content Marketing: We regularly posted SEO-optimized blog articles featuring local tourism information, aiming to rank higher for keywords such as “Hawaii Island Golf Course.”
3. Advertising and Outreach: We expanded reach through SEM ads and direct advertising on portal sites. Additionally, built high-quality backlinks through guest postings on external media.

Results

• Bookings: The average monthly bookings tripled to 30 by 2017.
• Web Traffic: Monthly page views doubled from 7,000 to 13,000.
• Search Engine Rankings: Achieved the top position on Google for target keywords like “Hawaii Island Golf Course.”

Conclusion

Through the website refresh, effective SEO/content marketing strategies, and targeted advertising, we significantly enhanced the client’s online presence and achieved their business goals.