What Is Ubersuggest? Reputation & How to Use It
Updated: by Heysho
"What are some recommended keyword research tools that I can use for free?" "I've heard Ubersuggest is good, but how do I use it?" "What features does Ubersuggest have?" This article will answer these questions in detail, covering:
With over eight years of SEO experience working with both individual entrepreneurs and companies, I've developed extensive knowledge of various SEO tools. Let's dive into Ubersuggest and see what it offers.
What Is Ubersuggest?
Ubersuggest is a tool that offers comprehensive keyword research functionality for free. In recent years, they've introduced a paid version with features comparable to premium tools like SEMRush and Ahrefs.
It's operated by Neil Patel Digital, led by the renowned digital marketing expert Neil Patel (@neilpatel) . You may recognize him from his popular blog and YouTube channel where he shares valuable marketing insights.
The Concept of Ubersuggest
Neil Patel has described Ubersuggest's mission as follows:
Ahrefs and SEMRush are great tools, but they are expensive, and not many people can take advantage of all their features. Ubersuggest aims to carefully select only the essential functions and provide them for free or at an extremely affordable price.
This concept has made Ubersuggest particularly popular among bloggers, small business owners, and SEO beginners who need reliable tools without the premium price tag.
Features of Ubersuggest
In my opinion, Ubersuggest stands out for these key features:
- Free keyword research capabilities
- Affordable paid version with essential features compared to other SEO tools
- Highly convenient Chrome extension
While advanced SEO users (those familiar with SEMRush or Ahrefs) may have some criticisms, Ubersuggest offers significant value. The free version provides basic functionality, but the paid "Lifetime Unlimited Plan" is particularly noteworthy - available for around $300, it grants permanent access to all features. I'll share how to get this for just $100 later in this article.
Key Functions of Ubersuggest
As of November 2020, Ubersuggest offers these core functions:
- Keyword Research
- Competitive Analysis
- Extraction of Top Performing Pages
- Extraction of High-Ranking Keywords
- Extraction of Backlink Lists
- Site audit (technical issue detection)
- Search ranking tracking
These are the same features I regularly use in premium tools like SEMRush and Ahrefs. Ubersuggest effectively focuses on providing just the essential functions. Below, I'll highlight the features I find most valuable.
1st Place: Keyword Research
This feature lets you check search volume for keywords. While the free version limits suggestions to approximately 30 items, it remains the most practical and user-friendly feature Ubersuggest offers.
2nd Place: Analyzing Competitor Site Keywords
The "Traffic Analyzer (Keywords)" feature reveals which keywords your competitors are ranking for. My typical workflow is:
- STEP 1: Identify target keywords
- STEP 2: Use Google to find articles ranking 1-5 for those keywords
- STEP 3: Export the keywords to Excel
- STEP 4: Combine and consolidate the 5 files in Excel
- STEP 5: Create a comprehensive list of long-tail keywords from top-ranking articles and incorporate them into your content headings
I don't use this process for every article - it's primarily valuable for comprehensive guides and summary pages.
3rd Place: Site Audit for Technical Issues
This feature identifies technical improvements beyond content, such as coding errors. If you're using an SEO-friendly WordPress template, you may not need this frequently. However, it's extremely valuable for SEO consultants when identifying client website issues. Related Articles What is Technical SEO? A List of Internal Measures and Recommended Tools
4th Place: Search Rank Tracking
This feature monitors your search rankings. The number of trackable keywords varies by account level:
- Free: 25 per site
- Personal: 100 per site
- Business: 200 per site
- Enterprise: 300 per site
While SEMRush and Ahrefs can track up to 1,500 keywords and GRC offers virtually unlimited tracking, Ubersuggest's limits are comparatively modest. Though potentially insufficient for corporate SEO teams, I personally find it adequate since I primarily check rankings through Google Search Console.
5th Place: Backlink Analysis
The backlink analysis feature is straightforward and user-friendly. While it retrieves fewer backlinks than specialized tools, it's sufficient for monitoring overall trends. Those implementing aggressive backlink strategies may want to consider more comprehensive tools. Related Articles What is Backlink Building? Tips on How to Increase Them
Accuracy of Each Feature
Data accuracy is crucial for SEO tools, especially for non-English websites where international tools sometimes show discrepancies. In my experience, Ubersuggest's keyword research and rank tracking functions work reliably, though Ahrefs generally provides higher accuracy for other features. However, these minor differences in secondary features rarely impact your SEO strategy significantly.
How to Use Ubersuggest
Ubersuggest offers five training videos that demonstrate professional usage techniques. You can access these through the "Coaching" link in the navigation menu. Reference Coaching | Ubersuggest
Ubersuggest Pricing
Ubersuggest offers both monthly subscription and one-time purchase options:
| Plan | Personal | Business | Enterprise |
|---|---|---|---|
| Monthly | $29/month | $49/month | $99/month |
| One-Time Purchase | $290 | $490 | $990 |
Differences Between Free and Paid Versions
The free version has the following limitations:
- Limited data display (e.g., keyword research shows only up to 33 suggestions)
- Search rank tracking limited to 25 keywords
The paid version removes these limitations, giving you access to all data.
About the $99 One-Time Purchase Plan
While there was previously a method to purchase the one-time plan for around $99, I discovered it came with significant restrictions: one registered project, 25 tracked keywords, and a crawl limit of 150 pages. These limitations made it less advantageous than advertised. When I requested a refund, the process was handled smoothly.
Ubersuggest Reviews
From my participation in several international SEO communities on Facebook, opinions about Ubersuggest are divided. Some users find it perfectly adequate, while others feel its features are insufficient. Positive feedback includes:
- Very affordable pricing
- Sufficiently functional keyword research and rank tracking
Common criticisms include:
- Professional SEOs should prioritize Ahrefs or SEMRush
- Overly simplified features
- Frequent changes to pricing structure
- Questions about Neil Patel's (the founder) reliability
Personally, I was disappointed when I discovered the limitations of the $99 one-time plan after being quoted the price.
Conclusion
Overall, I have a positive impression of Ubersuggest. Its main strengths are:
- Simple, intuitive interface
- Smooth performance
- Affordable pricing
While Ubersuggest has sufficient features for personal websites, I recommend SEMRush or Ahrefs for more serious SEO research, especially for client work. Thank you for reading this introduction to Ubersuggest.